How We Scaled a Fashion Brand's ROAS from <3X to 15X in Just 4 Months

The Challenge: Low ROAS and Stagnant Growth

A premium fashion brand specializing in kids' and women's designer wear approached us with a pressing issue—despite investing in Google and Meta ads, their Return on Ad Spend (ROAS) was stuck below 3X. Their website lacked proper analytics tracking, and their email and WhatsApp marketing efforts were not optimized for conversions. They needed a complete performance marketing overhaul to drive profitability and scale effectively.

Our Strategy: A Full-Funnel Performance Marketing Approach

At True North Marketing, we believe in data-driven decision-making. We implemented a structured performance marketing framework that focused on increasing customer acquisition, engagement, and retention. Here's how we did it:

1. Google & Meta Ads: Data-Driven Campaign Optimization

• Revamped campaign structures to segment audiences more effectively.
• Implemented high-intent keyword targeting for Google Ads and interest-based segmentation on Meta.
• Launched dynamic product ads and remarketing campaigns to capture lost sales.
• A/B tested creatives, ad copies, and landing pages to identify top-performing elements.
• Optimized ad budgets based on real-time data to ensure maximum ROAS.

2. Email & WhatsApp Marketing Flows: Converting Browsers into Buyers

• Designed automated email sequences, including welcome flows, abandoned cart recovery, and post-purchase nurturing.
• Leveraged WhatsApp broadcasts and chatbot automation to drive direct sales and personalized engagement.
• Implemented personalized product recommendations and limited-time offers to encourage repeat purchases.

3. Website Optimization & Tracking Setup: Enhancing User Experience

• Improved website speed, navigation, and mobile responsiveness for a seamless shopping experience.
• Integrated advanced tracking tools, including GA4, Facebook Pixel, and server-side tracking for accurate attribution.
• Analyzed user behavior through heatmaps and session recordings to optimize conversion paths.

The Results: Transforming Performance in Just 4 Months

• ROAS increased from <3X to 15X
• 65% boost in website conversion rates
• 50% reduction in cost per acquisition (CPA)
• 30% increase in repeat purchases through email & WhatsApp marketing

Conclusion: Scaling Fashion Brands with Performance Marketing

This success story highlights the power of a well-executed performance marketing strategy. By optimizing paid ads, leveraging automation in email & WhatsApp marketing, and refining the website experience, we helped our client achieve sustainable growth and profitability.

If you're a fashion brand looking to scale, let's talk. Get in touch with us today!